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Unit 5: Technology, Issues, Careers
AI in Public Relations: Innovation or the Biggest Threat to Trust? Introduction: The Growing Role of…
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Unit 4: Reputation and Relationships, Issues and Crises, Media Relations, and Global PR
Corporate Activism in PR: Should Brands Take a Stand? Introduction: The Rise of Corporate Social Advocacy…
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Unit 3: RPIE Process – Research, Planning, Implementation, Evaluation
When PR Goes Wrong: Lessons from Success and Failure in the Last Decade Introduction: Why PR…
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Unit 2: Diversity, Theory, Business Literacy
Propaganda Then and Now: How Public Relations Shapes What We Believe Introduction: From War Posters to…
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Unit 1: History, Impact, Ethics, and Law
The Lasting Influence of Ivy Lee: The Birth of Modern Public Relations Introduction: PR Before It…
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